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goSaimaa Sustainability

goSaimaa Ltd is a corporation founded by the local cities, municipalities and travel companies. The key aim is to boost tourism in South Karelia by marketing the diverse product selection by the travel service producers. goSaimaa Ltd is responsible for organizing joint marketing of the South Karelia and updating gosaimaa.com internet portal.

As a Destination Marketing Organization (DMO), goSaimaa Ltd, representing Lappeenranta and Imatra region, has joined the Visit Finland Sustainable Travel Finland (STF) program in autumn 2020. goSaimaa is responsible of arranging Sustainability trainings to the travel industry in South-Karelia and to include different interest groups to the development work to obtain the STF-label for the whole region. 

As the first training were set up autumn 2020 - winter 2021, goSaimaa has spread the knowledge of Sustainability according to the propositions given by the Visit Finland STF program. A group of different service providers in the toursism industry of South-Karelia took part to the trainings and started their own path in the STF program starting 2020.

To obtain the DMO STF recognition, goSaimaa has to have 51% of the whole South-Karelia travel indiustry (51% of the companies in the field of international tourism) to join the STF program to be able to receive the recognition for goSaimaa Ltd. goSaimaa aim to reach the goal 2025, as well as implementing the theme of Sustainabily to the Lake Saimaa level in the form of Sustainability strategy.

Joinig the Sustainable Travel Finland program 2020 and taking the first recognized steps from the 7-step-program of STF towards becoming a sustainable travel destination have concluded to the long-term planning of goSaimaa operations to work hard and aim for the title of sustainable destination.

One of the key features is the support which goSaimaa gets from its stake holders, the city of Lappeenranta being one of the greenest cities in Europe. The Green Leaf winner 2021, Lappeenranta, gives its support to goSaimaa to proceed with the operations.

goSaimaa values

goSaimaa, Lappeenranta and Imatra region, consist of two cities and seven municipalities. Being part of Finland's Lakeland district, situated in the shores of Finland's biggest lake, Lake Saimaa, we value our nature, Lake Saimaa Purest Finland, extremely high. Fresh air, pure water, safety and cleanliness of the nature are not something taken for granted, these are the corner stones for conservation as we aim to be a sustainable travel destination worldwide.

goSaimaa values high cooperation and respect of the partners as well as aims for top customer service and marketing image. goSaimaa respects the authorities and acts lawfully in all cases. 

goSaimaa is committed to support sustainable tourism in Finland and we have signed the pledge of 10 sustainability principles:

1) We practise fair cooperation.
2) We take care of the local environment.
3) We respect local culture and traditions.
4) We respet human rights and equality.
5) We favour local products and services.
6) Safety and quality is a priority for us.
7) We think about the climate when making choises.
8) We communicate openly.
9) We are constantly developing our business.
10) We are committed to the principles of sustainable tourism.

Instead of mass tourists, goSaimaa aims to attract travelers who are looking for authentic experiences at Lake Saimaa Purest Finland. goSaimaa also wants to encourage travellers to take the Sustainable Finland Pledge, which can be signed online: to the Pledge >>.

We are committed to developing our business operations in line with sustainable travel principles - taking into account all aspects, ecological, cultural-social and economical responsibilities. We recognise that becoming a fully sustainable travel destination takes time, but we are constantly assessing and developing our operations and marketing towards the goal.

Lake Saimaa, Purest Finland Regional Council of South Karelia Centre for Economic Development, Transport and the Environment Rural 2020 The European Agricultural Fund for Rural Development: Europe investing in rural areas
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